Amplify

Motion, Web

Amplify

OVERVIEW /

Amplify reimagines the way teachers teach and students learn. They bring innovative ways of learning and collaborating to the classroom. Publishing math, English language, and science curriculum content to a digital tablet allows them to disrupt common methods of learning by engaging students on a modern platform. This is what sets their curriculm apart—they captivate students with strong visual concepts in games, math apps, and well produced videos while interweaving intriguing stories into each chapter of learning.

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TASKS /

I was tasked to design and art direct units (chapters) for the math core team product for middle school aged users. I worked alongside curriculm writers, editors, mathematicians, developers, and collaborated with my creative team in NYC. I concepted visual directions with writers and group creative directors, designed banner images and related chapter assets, designed UI for the core tablet platform with UX designers, and designed gamified math applets alongside developers. I also storyboarded media for vendors who created animations and movies.

NOTES /

Via Wikipedia:

“Amplify is a digital education company launched in July 2012. A subsidiary of News Corp until October 2015, Amplify was built on the foundation of Wireless Generation, the educational company News Corp bought in 2010. Amplify products and services provide assessment and analytics for data-driven instruction and next-generation digital curriculum based on the Common Core State Standards.”

It’s one thing to develop amazing content. It’s something much different to sell it, especially in the crowded education curriculm sector. Eventually sales goals weren’t met, the company changed direction, and it downsized considerably in the fall of 2015.

http://www.zdnet.com/article/news-corp-s-amplify-education-experiment-what-went-wrong/