Bedlam Vodka

OVERVIEW /

Bedlam Vodka, made by Graybeard Distillery, is the largest grain-to-glass distiller in North Carolina. Uniquely distilled with rice and created from an old Irish family recipe, Bedlam Vodka is “a drinkable spirit,” offering a smooth, palatable quality not found in other harsh vodkas. While the vodka is smooth, their branding is bold. Bedlam is a newcomer and outlier in a sea of mediocre vodkas, so they have to stand out. Disrupting the vodka industry had to be a tasty tall tale…

TASK /

Gusto didn’t create the Bedlam brand, but we were hired to continue telling their story. And what a fun story it is. GDC created new branded materials, packaging, advertising, rack cards, POP displays, and event graphics for their ongoing social engagements. With their momentum growing in leaps and bounds, we helped them share their ‘no-burn’ spirit and Irish tale via social media, features in print advertising, and at social events.

EXECUTION /

The progressive liquor brand has expanded into more markets, growing regionally and nationally among vodka enthusiasts. Find Bedlam Vodka in your favorite liquor or craft beverage store. You won’t be disappointed!