OVERVIEW /
Cotton Incorporated, the research and marketing company representing upland cotton, is a non-profit organization funded by cotton growers in the United States through per-bale assessments on producers and importers levied by the Cotton Board, which reports to the United States Department of Agriculture. The Program is designed and operated to improve the demand for and profitability of cotton. As a not-for-profit, Cotton Incorporated does not manufacture or sell any products. Instead it conducts research to benefit every link in the vast cotton supply chain and develops promotions that encourage the use and desirability of cotton and cotton products.
TASK /
Cotton Incorporated targets several companies in the fashion, textile, apparel, home goods, and nonwovens consumer goods categories. These markets and their supply chains use cotton in a variety of products from clothing, hygiene and baby care products, home insulation, and even food goods. Because cotton is natural and quite sustainable, it is the smarter environmentally friendly product to use across many markets.
EXECUTION /
Authentic. Natural. Timeless. People have trusted cotton for centuries to deliver the highest quality comfort and performance in everything from food to fashion. It’s the familiar fiber that’s been firmly planted in our lives, helping us thrive. And because cotton is made by Mother Nature, it’s also the fiber that’s ready to help us grow into a more sustainable future. Continually breaking new ground yet enduringly durable, cotton is the fiber the world can keep counting on for the best of both worlds.
Gusto Design Co. created advertisements, web banners, marketing materials, and trade show graphics which were featured across North America and Asia. These highlighted the evolution of cotton through the years, juxtaposing vintage images of cotton in-use alongside images of cotton as a current, cutting-edge fiber.
