OVERVIEW /
Dang Good! Eats is a vibrant food truck, owned and operated by Breeze Thru—a Raleigh area gas station and convenience store chain. They requested a comprehensive design concept to represent a new direction for their brand, which should be eye-catching, fun, and memorable. This revamped food truck offers a diverse menu featuring elevated comfort food reflecting their passion for great food, their connection to the gas station industry, and their love of people.
TASK /
Gusto Design Co. was hired to create this new “look and feel” for Dang Good! Eats. We worked with stakeholders at Breeze Thru to create the brand identity and matching design aesthetic of the food truck.
EXECUTION /
Dang Good! Eats is all about fun + food. The mark was inspired by vintage gas station ephemera and derived by the two words (Dang + Good) being yelled from a megaphone. Dang Good is something you want to share—or yell—when you experience it. The logo can really be used in a number of ways: horizontally, vertically, reversed out, and regular. It was designed to be big and bold—purposely seen from the side of a truck.
