OVERVIEW /

Who isn’t familiar with Krispy Kreme doughnuts? They are an iconic American brand (started in 1937) and have grown to become a globally-sized dessert destination. When you get that urge for a hot-now Krispy Kreme doughnut, nothing else comes close.

TASK /

Although they are famous for their classic glazed doughnut, Krispy Kreme constantly produces new and amazing flavors every year. I worked with the wonderful staff at Baldwin& to visualize the nostalgia of what “American Classic” flavors would look like. The mouthwatering lineup consists of: (national market) Strawberry Shortcake and Cherry Pie and (international Market) Strawberry PB&J, Chocolate Kreme, Cherry Pie, and Apple Pie. Pretty much, they are your favorite classic pies now available in doughnut form!

In addition to the doughnuts at Krispy Kreme, they also have incredible coffees and frozen chiller drinks. The American Classics doughnuts were paired with Jolly Rancher Chillers, available in Blue Raspberry and Watermelon.

EXECUTION /

The project consisted of social and digital banners, updated website graphics, and national and international point of display posters for in-store signage and menu boards. Seek them out in-stores now! You won’t be disappointed.