OVERVIEW /

Krispy Kreme Doughnuts launched an international spin on flavors around the time of the 2016 Summer Olympics in Rio. These new ‘worldly’ flavors were a limited time offer intended to spread joy across the globe.

TASK /

Although Krispy Kreme is famous for their classic glazed doughnut, they constantly produce new and amazing flavors each year. I worked with the wonderful staff at Baldwin& to visualize digital, social, in-store, and POP marketing for crème brûlée, tiramisu, churro, and raspberry torte doughnuts along with a frozen dulce de leche beverage. Tasked to increase the proportion of sales of these limited time offer doughnuts, this fun and tasty campaign was wildly successful.

EXECUTION /

The deliverable was a fun take on the world passport. Larger than life doughnuts overflowed passport paper with stamps from the locations of the desserts, i.e. tiramisu from Italy. This look was spread throughout the campaign. This passport of flavors, or flavors of the world, was well received both nationally and internationally. Fans around the globe partook in festive doughnut delicacies while supporting their home country in the Olympics.